People

LUA AI WEI

CO-FOUNDER & CREATIVE DIRECTOR


A consummate creative for over 17 years in the world of advertising and design, Ai Wei specialises in the art of distilling intensive, often convoluted information into the simplest, most creative and inviting forms. She has worked with some of the region’s top creative minds and agencies for brands like Singtel, Yahoo!, Shangri-La, Abbott, Brand Singapore, HP, Diageo, Lamborghini, DBS and Philips. Preferring to focus her energies behind the scene, Ai Wei’s cross-industry sensibilities complement the company’s collective strengths in turning great ideas into marketable realities.

ZULLIKHAN ABDULLAH (BIGZULL)

CO-FOUNDER & PROJECT DIRECTOR


Seeing opportunities in every situation, Bigzull is an entrepreneurial individual who thrives on an energising mix of confidence, creativity, ambition and instinct. He brings to Ideas Empire his unique expertise honed from 20 years in the entertainment industry, when he was tasked to conceive and deliver one-of-a-kind creative solutions for brands and events such as the Beijing 2008 Olympics, Japan 2005 World Expo, Adidas, Microsoft X06 and BMW. Bigzull’s work has taken him around the world through extreme conditions. Now with Ideas Empire as his latest venture, there’s nothing that Bigzull enjoys doing better than to prove that anything is achievable. More

Ideas Empire with our creative collaborators for the IEX Asian Heritage project

L-R: Jacke Tan (Whitewords), Diana Tang, Juffri Jeffri, Keith Png (Hide & Seek), Pauline Lim (PAULINE.NING), Steven Low Thia Kwang (Clay Journey) , Steve Lawler (mojoko), Zullikhan Abdullah (Ideas Empire), Lua Ai Wei (Ideas Empire), Yeo Gee Kai (B.A.L.L.S.), Yasser Suratman, Edmund Seet (B.A.L.L.S.), Carolyn Kan (Carrie K.), Michael Ng (Mindflyer), Andrew Cheong (Hatch Design Consultants).