Idea >

Looking to enhance their accessories offerings with a more creative push, Samsung approached Ideas Empire to curate a collection of original, artist-designed mobile device covers that will be exclusive to the brand.

Curate >

We set out to identify and select five artists each from Singapore, Malaysia, Taiwan, Australia, New Zealand, Indonesia, Philippines and Vietnam. We then worked with each artist to produce a collection of three designs based on their country market’s brief.

Branding >

Products >

We expect to curate a total of 120 original designs by the end of this project. Each design will be available in a variety of covers for different Samsung mobile phone and tablet covers.

Business Model >

The covers are currently retailing online on Samsung’s dedicated portal and Samsung Experience Stores.

Continuity >

The project is still in progress.