Looking to enhance their accessories offerings with a more creative push, Samsung approached Ideas Empire to curate a collection of original, artist-designed mobile device covers that will be exclusive to the brand.
We set out to identify and select five artists each from Singapore, Malaysia, Taiwan, Australia, New Zealand, Indonesia, Philippines and Vietnam. We then worked with each artist to produce a collection of three designs based on their country market’s brief.
We expect to curate a total of 120 original designs by the end of this project. Each design will be available in a variety of covers for different Samsung mobile phone and tablet covers.
The covers are currently retailing online on Samsung’s dedicated portal and Samsung Experience Stores. SamsungArtCover.com
The project is still in progress.