KALKITOS®

Idea >

KALKITOS is a popular transfer activity game that was huge back in the 1970’s. Identifying a nostalgic demand for these “analog” toys which encouraged players to exercise their imagination, we decided to revive and relaunch the brand with a fresh look and new titles.

Curate >

Working with illustrators from Singapore initially, we developed over 20 fun and engaging titles across six thematic categories. We have since collaborated with overseas artists, a TV animation series and customised titles for corporate brands.

Branding >

Inspired by the old logo, details like colours and fonts were refreshed to create a more vibrant and relevant brand. A “peeling” effect and tagline referencing the game’s unique proposition were added. Other marketing collateral created include media kits, brochures and website.

Products >

Currently, Kalkitos stocks over 20 titles across six thematic categories – K-Atlas, K-City, K-Day Out, K-Fantasy, K-History and K-Travel. All titles can be purchased online at www.kalkitos.sg. Kalkitos is proudly produced and assembled in Singapore.

Business Model >

We operate on a unique profit-sharing business model. Speak with us to know more.

Continuity >

The collection is still growing with new titles added periodically. Visit our website at www.kalkitos.sg