Idea >

To showcase the superior technology and engineering prowess of MercedesGP Petronas, Ideas Empire was tasked by Petronas Motorsports and CD Events to consult and design a large format video presentation that was projected across walls, staircases and even a man-made lake.

Curate >

Branding >

Products >

The non-standard projection surfaces provided unique challenges which we overcame progressively to stunning effect over the three-day event. See the video projection.

Business Model >

Continuity >