Petronas Dagangan Berhad (Distribution and Sales Division) together with their agency dnaComm, engaged Ideas Empire to design its first dedicated booth at a Petronas Pavilion during the Malaysian GP season.
Ideas Empire took on the tasks of exhibition booth design, event management, product promotion and sales. Presentation of product information and branding details were key in the booth design
A 9-day event was organised to promote and retail Petronas Dagangan Berhad’s (PDB) range of products: Syntium, Syntium Moto, Primax97, Primax95Xtra, Kad Mersa Loyalty Programme, Mesra Gift Card etc. A large clear acrylic display was created to spotlight the products and information.