Idea >

Working together with CD Events, Ideas Empire was engaged to consult and design a heart-stopping trial bike performance for Petronas Motorsports’ nine-day event event at the Petronas Pavilion during the Malaysian MotoGP season.

Curate >

Professional trial bikers from Australia were recruited to heighten the atmosphere and rev up the audience’s adrenaline while navigating obstacles and performing daredevil stunts within a confined space.

Branding >

Products >

Business Model >

Continuity >