Idea >

When the owners wanted to open a hair salon that would be the first in Sentosa within an integrated resort, they approached Ideas Empire to create the salon’s name, brand identity, collateral and interior design. The brief was simply to make it unique and premium.

Curate >

Branding >

We named it Salon Royale to tie in with the resort casino. Designed like a royal coat of arms, the logo reflects a lady’s crowning tresses using the salon’s acronym. A black and gold palette was set. Elements from the identity were incorporated liberally into the interiors.

Products >

Besides designing the flow of space, interiors and visual branding, we also custom designed and built the led lighting fixtures hanging below the ceiling and standing at the individual booths. Likewise the hand-shaped concrete and monogrammed mosaic fixtures.

Business Model >

Continuity >