SAMSUNG DIGITAL MURAL

Idea >

To add a distinctive splash of local colours to the grand opening of the Samsung Experience Store at The Gardens Mall in Kuala Lumpur, Samsung approached Ideas Empire to create a digital mural that would celebrate all things Malaysia.

Curate >

Working with popular Malaysian cartoonist Reggie Lee, a vibrant and lively mural bearing the artist’s unmistakable style and humour was created. The design captured the essence of the brand while depicting everyday Malaysians doing what they enjoy most – from football to posing for selfies.

Branding >

Products >

Business Model >

Continuity >