SAMSUNG EXPERIENCE STORE ASPHALT 8 EVENT

Idea >

To help boost awareness and traffic to Samsung’s media content and services store – Samsung Hub – Ideas Empire was engaged to stage a series of in-store events, starting with Gameloft’s Asphalt 8 showcase held in conjunction with the Samsung Galaxy Note 3 launch.

Curate >

Besides designing and producing a series of store graphics and collateral such as complimentary gift cards, we were also responsible for the execution and management of the event which spread over three weekends.

Branding >

As a few brands were involved, it was important to observe their respective guidelines and differentiate each clearly while ensure they work in synergy.

Products >

Business Model >

Continuity >