Idea >

To help boost awareness and traffic to Samsung’s media content and services store. Ideas Empire was engaged to stage a series of in-store events, starting with an arcade-style showcase held in conjunction with the Samsung Game Pad launch.

Curate >

Besides designing and producing a series of store graphics and collateral such as custom arcade machines, we were also responsible for the execution and management of the event which spread over several weekends and stores.

Branding >

As a few brands were involved, it was important to observe their respective guidelines and differentiate each clearly while ensure they work in synergy.

Products >

Business Model >

Continuity >