Our role: Creative Direction & Design, Production & Technical Build, Operations & Management

For the launch of the Samsung Galaxy S23, we designed and built an experience centre that generated buzz while staying true to global brand guidelines — showcasing innovation through immersive storytelling and bold spatial design.

Client: Cheil Singapore

Where: Gardens by the Bay, Singapore, Singapore Island Country Club & adidas Singapore

Samsung001 copy.jpeg
Samsung002.jpeg
Samsung004.jpeg
Samsung006.jpeg
Samsung009.jpeg
Samsung010.jpeg
Samsung012.jpeg
SamsungS23WAAP001.jpeg
SamsungS23WAAP002.jpeg
SamsungS23WAAP004.jpeg
SamsungS23WAAP005.jpeg
SamsungS23WAAP008.jpeg
Samsungxadidas001.jpeg
Samsungxadidas002.jpeg
Previous

Prudential Life Gallery
Next

Singlife Gala Awards Night