March 29, 2018 IdeasEmpire


with Motion Pte Ltd

Event reception area for Prudential Singapore “PruConnect” Town Hall.

Prudential Singapore organises a few Town Halls in a year – PruConnect – to update and engage all 900 employees. The first one of 2018 is a pivotal one as it introduced the organisation’s new purpose.

Motion Pte Ltd conceptualised, developed, and produced a Life Gallery – a curated experience meant to reinforce a subliminal understanding of the purpose prior to its introduction. Working with The Unusual Network (curator) to assemble works from established and emerging local photographers, motion worked on the concept of perspectives, aiming to engage employees to explore what a life well lived looks like from varying perspectives.

This event won motion GOLD at the Markies Awards 2019.

Video Projection and Lighting design by Ideas Empire and The Unusual Network.


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