Hulk Smash


Hulk Smash


The innovative MARVEL themed activation ‘Hulk Smash’, developed for Sentosa Development Corporation (SDC) and The Walt Disney Company SEA in partnership with BBH Singapore has received a thumbs up from visitors at Sentosa Sandsation: MARVEL Edition, one of the region’s biggest sand festivals.

The ‘Hulk Smash’ attraction, featured at a 16 day-long event, has received an enthusiastic response from the visitors, registering an average of one smash per minute.


Advertiser: The Walt Disney Company SEA & Sentosa Development Corporation

Creative Agency: BBH

Executive Creative Director: Joakim Borgstrom
Creative Director: Xander Lee
Creative Technology Director: Dillah Zakbah
Senior Copywriter: Omar Sotomayor
Art Director: Ronald Bunaidi
Managing Partner: David Webster
Business Director: Ross Henderson
Account Manager: Victoria Fernandez
Intern: Thomas Hartigan

Production Company

Producer: Sean Thambiah
Production Partner: Ideas Empire

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BBH Singapore’s Marvel ‘Hulk Smash’ Activation for Sentosa Is a Smash Hit

The ‘Hulk Smash’ attraction

Targeted at both children and adults, ‘Hulk Smash’ was an experiential activity designed to help participants unleash their Super Hero strength and get a real life experience of how it felt like to be one.

Participants had to wear a pair of Hulk gloves andsmash down on a platform while giving out a war cry ‘Hulk Smash’. They then discover how their strength compares to a MARVEL Super Hero, as they watch the ground break and tremor according to the intensity of their smash.

Each person’s smashing experience was recorded and converted into downloadable comic-styled GIFs.

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